As my Grandma likes to say, that’s a “sure-fire” way to never get any results. Translation: that’s just an excuse.

Let’s get real honest here, you didn’t know how to use Microsoft Word or PowerPoint until someone showed you, right? Or you didn’t know how to create a post on Facebook until you learned which buttons to press, huh?

So we’re going to scrap the “I’m not into tech” persona completely and embrace the “I can learn” attitude.

Well, that’s a valued point.

You may not know where to begin. But what if I told you there are 3 important stages your podcast goes through on its journey?

You’re either in the creation (start) phase. Getting your podcast online (launch) phase. Or promoting your content to the masses (market) phase.

Now it doesn’t feel so scary to wonder what’s happening around the corner if you can see which phase of the process you’re in, right?

What if I told you I started my podcast for under $30? I bought a USB mic off Amazon, added a pop filter to my cart (because that’s what I thought all of the cool podcasters did), and I got started.

Don’t overthink it.
Find the equipment that works within your budget and call it a day.

(Remember, you can always upgrade to those cool swivel arms and radio DJ headphones later. For now, start with simple and affordable.)

Listen here, I wrote the book on embarrassing moments, okay?

If there’s a stupid question, I’ve already asked it...possibly multiple times.

Unless you - in a previous life - were on the radio or in the music biz, all of this podcasting stuff will be brand-spanking-new.

So why would you be awesome at it when you’re just getting started?

Don’t you remember how hard it was when you first started riding a bike? You were nervous, maybe a little scared, and even terrified of going too fast.

It’s the same with a podcast.

You’ll make mistakes, you’ll totally mess up someone’s name, you’ll forget to edit out your toddler banging on the door...but you move on. You keep going.

This is where you’ll lay the foundation for your podcast’s success.

Here, we’ll cover some of the fundamental principles for creating a podcast that are often overlooked. These will be the strategies that you go back to over and over again as you continue to create podcast content.

Even if you have no clue what the first steps are to set your podcast up, this module will walk you through each lesson in the process step-by-step.

Module Highlights:

• Create an attention-grabbing podcast title & tagline that will attract the right listeners to your show.
• Identify and understand exactly who your ideal listener is so you can connect with them.
• Learn how to plan consistent content & fill your podcast calendar for months at a time.
• Use my systematic process to develop the episode format you’ll use for every single podcast episode.

In this Module, we start getting into the nitty-gritty of podcasting.

Here, we’ll cover the basics of podcast software - including recording and editing. The principles within this module are geared towards solo episodes and interviews, so there is no confusion about how to create either format.

There are videos for every step of the process that break down podcasting into bite-sized pieces. No more tech overwhelm!

Module Highlights:

• Learn how to select & purchase the right podcast equipment for your budget and your needs.
• Learn the basics of podcasting software - taught across multiple videos that are easy to digest and not soul-crushing.
• Confidently record your very first podcast episodes with step-by-step instructions on what to do.
• Practice recording solo episodes that will be the foundation of your podcast launch.
• Apply my interview principles and strategies to find good, quality podcast guests that deliver value to your audience.
• Master the podcast interview process with tutorials from everything to scheduling a guest to the interview mindset.
• Learn the requirements to your podcast artwork and find out how to obtain music from reputable sources.

Let’s keep the momentum going! In this module, you’ll lay the foundation for marketing your podcast - for your launch and beyond.

Here, you’ll begin to put your content out into the world as you start promoting your podcast launch date and getting connected to your podcast hosting site.

This is where all of your hard work in Module 1 really starts to pay off! We’ll walk through the steps you’ll need to implement in this phase that will make marketing your podcast easier down the road.

Module Highlights:

• Strategically pick a podcast launch date that aligns with your bigger goals and vision.
• Begin to experiment with show notes and create your podcast descriptions.
• Get connected to your podcast hosting site and the directories where you want your podcast to appear (Apple Podcasts, Spotify, Stitcher, etc.).
• Develop a Podcast Launch Plan that ensures your podcast launches to an audience who’s “ready to listen” on day 1!

This is where my two passions collide - podcasts & marketing.

Here, I’m sharing with you the exact strategies that will help you confidently engage with your audience, learn exactly what they want to hear each week, grow your listener base, talk about your podcast to potential listeners or sponsors, and ways to monetize your show.

This Module isn’t the time to coast to the finish line. There’s a lot of information here. But if you’ve put in the work from previous lessons, this part of the program can take your podcast from mediocre to mind-blowing.

Module Highlights:

• Develop a solid marketing strategy that engages current listeners and attracts potential audience members.
• Learn how to confidently survey your audience and understand what they want to hear next.
• Craft an Elevator Pitch that helps you talk about your podcast clearly and concisely to potential listeners and/or sponsors.
• Determine monetization strategies that work best for your podcast and overall business brand.
• Review the important principles that are vital to continue growing your podcast long after you’ve launched.

Podcasting technology really isn’t complicated. It just looks like it on the surface. There are programs in podcasting that you simply don’t use anywhere else - like Audacity and other audio software. But with the right guidance, you will know exactly how to use the software and feel confident in creating your podcast content.

This program was designed to showcase a huge strength of mine, ideation - the creation of ideas. With the guidance in the program along with the supporting students and contributing partners, you’ll have resources to reach out to for idea validation and even potential guests for your podcast!

Look, you were born with the voice you have. You can’t change it. So don’t let that hold you back from the important message you have to share. I can show you the tools that will have you holding your head high and be proud to talk about your podcast.

I get it. I’m a busy mom of 3 and there’s not a day goes by that I check every single thing off my “to-do” list. But I can show you exactly what to prioritize for your podcast and, more importantly, where you don’t need to waste time. I understand how precious your time is. We won’t waste it on fluff that doesn’t matter.

Start with what you have. When I first got started, I didn’t have a proper mic stand or standing desk. I propped my microphone on top of an old Minecraft party box we used for the kids’ birthday party one year. I still regularly record my podcast in my podcast for great acoustics. Start with what you have.

All of the course Modules & Lessons are immediately available once you're logged into your member's area.

No sweat. There’s a 14-day refund policy, so you literally have nothing to lose. If you complete the work in the course and you’re not satisfied with your results, ask for a refund.

Sure. You get the Proffitt Podcasting course with Modules 1-4, Bonus #1 (Tech Library) & Bonus #2 (Social Media Strategies Masterclass).