The message you share in your content doesn’t always align with what potential audience members are seeing when they interact with your content.

In our first weekly session, we’ll take a look at how successful brands align their content and why overlooking an “overall brand” strategy can result in stunting your growth.

You’ll hold your own brand under the microscope to see what potential listeners experience and even get the opportunity for helpful peer feedback.

HIGHLIGHTS:

• Learn the most critical elements to create your successful brand.
• Discover any branding misalignments – and how to fix them quickly!
• Create a brand style guide that you’ll refer to over and over again.

Whether you’re a solo creator or have a creative team at your disposal, you’ll learn tips and strategies for how to engage your audience in the most crucial moments.

From how having a website legitimizes your platform to how sending a weekly email to your audience can increase shares and listens, I’m sharing all of my strategies for growth.

You’ll get a full behind-the-scenes tour of my processes and content strategies that work in my business every day.

HIGHLIGHTS:

• Understand the 3 ways I’ve leveraged a website: for a beginner, intermediate, and advanced level creator

• Learn specific ways to talk about your content on social in a way that doesn’t annoy your audience

• Get access to templates and swipe copy to include in your own content

If you’ve ever said, “I want my content to be on the first page of Google!...”, then you’ll love the organic reach strategies in this session.

We’ll cover how SEO and discoverability play a big role in platform growth and how small tweaks to existing content can make potential listeners more likely to click “Play”.

You’ll get a step-by-step tutorial on how I’ve optimized my content to appear in “search results” and how organic traffic is the biggest contributing factor to my platform growth.

HIGHLIGHTS:

• Learn how to optimize your content for maximum discoverability. No more wondering, “Did I do it right?”
• Create a system using an SEO checklist to optimize all current and future content.
• Discover new ways to have your content growing on autopilot.

There is power in your ability to connect with not only your audience but others in your network. Whether it be peers, industry experts, or creators producing similar content, learning how to leverage your network is crucial to growth.

In this session, we’ll explore ways to connect with potential guests, companies to align with, and how to set your sights on the right collaborations for strategic growth.

We’ll discuss specific examples of how I’ve teamed up with experts in my industry to gain authority as well as talk about how to find similar opportunities in your area of expertise.

HIGHLIGHTS:

• Explore relationships already in your network that can help grow your platform – without taking advantage of any relationships! 
• Find potential collaborations and growth opportunities to focus on for the next 6 months.
• Create a plan for building relationships that will contribute to your overall platform growth.

Creating content is one thing. But creating content that your audience can’t wait to listen to is on a whole new level. 

We’ll talk about what makes content “binge-worthy” and how to keep creating content that continues to be valuable to your audience – today and in the future.

This session will also cover how to keep your content evolving as your audience grows and changes over time.

HIGHLIGHTS:

• Make connections with your audience beyond just being in their earbuds.
• Creating an engaged community for listeners to connect with you and each other.
• How to take a listener from a casual listener to a raving fan.

One of the most asked questions I hear is, “How do I actually make money with a podcast?” Well, don’t let that be a mystery to you any longer.

In this week’s session, we’re covering how to monetize not only your podcast content but anything you create.

We’ll talk about building proper sales funnels that serve your current audience as well as how evergreen content can continue to grow your business if done strategically.

We’re diving into the specifics of content marketing done right and how you don’t have to have thousands of listeners and millions of downloads to start monetizing your content.

HIGHLIGHTS:

• Specific “money-making” opportunities to look for.
• Why content can see slow growth but a larger payoff in the future.
• How to add revenue-generating strategies to your entire platform – not just your podcast.